In the age of digital media, film promotions can’t get any more creative. How else will you be able to watch actors Amitabh Bachchan and Aamir Khan speak in Telugu?

Yash Raj Films’ upcoming epic action-adventure, Thugs of Hindostan (TOH), is gearing up for release this Deepavali, and the film’s star cast includes actors like Amitabh Bachchan, Aamir Khan, Katrina Kaif and Fatima Sana Shaikh.

In a video posted on the film’s social page, actors Aamir and Amitabh are seen speaking in south Indian regional languages – Tamil and Telugu.

Thugs of Hindostan director Vijay Krishna Acharya said the coming together of two stars for the first time will be a treat for the audience.

“We are a nation of film lovers, and films have often been a cultural glue that binds us all in a way that transcends geography. We hope that in Thugs of Hindostan, the audience will find a story that’s universal in appeal and unique in its presentation. If there’s one thing we Indians know as a family is to share, and it is in this spirit that we’d like to share our film with our audiences across India. This Diwali let the Thugs entertain you all over Hindostan,” Acharya said in a statement.

Rohan Malhotra, VP – Distribution, Yash Raj Films, said, “Thugs of Hindostan will be the biggest ever release a Bollywood title has ever had in the history of Indian cinema. We want to give the film a release scale that justifies its humongous hype.”