The word verbal comes from the Latin word for word – verbum. Meanwhile, the word communication comes from the Latin word for to share – communicare. So, it follows from this that verbal communication means sharing things by means of words. What is shared here can vary: it might be information, feelings, thoughts, support, and memories. You name it, you can share it using your verbal communication skills!
Verbal communication can be taken to mean many different things. However, one thing is always clear: words must always be involved in verbal communication. Words have been used for centuries as carriers of meaning.
And, though we may communicate in a variety of different languages, if we are using words we can define our communication style as verbal communication. It may be argued that one key part of the definition of verbal communication is that this is a type of communication that happens between several people. We can communicate verbally with one other person, or with a group of people – but can we verbally communicate just with ourselves? As mentioned at the start of this blog, the word communication comes from a Latin root which means to share. And so, it is clear that communication essentially involves sharing things with other people.
Importance of verbal communication
There are so many ways in which verbal communication is important. For example:
1. Keeping each other informed: we can use verbal communication to disseminate useful and important information.
2. Asking for help and support: communicating verbally about our problems is the first step to solving them.
3. Making friends: communicating with others can be the start of a good friendship.
4. Expressing ourselves creatively: verbal communication can be the means for expressing our imagination.
5. Sharing emotions: we can share emotions as well as factual information with our verbal communication skills.
Types of Verbal Communication
1. Speaking face to face: here, our words are combined with our gestures, facial expressions and tone of voice to give a full communication package.
2. Speaking on the phone: communicating verbally on the phone is an excellent way to reach people far away.
3. Video-chat services: the wonders of the internet have enabled us to communicate verbally with people everywhere and to stay in touch with our loved ones across the globe.
4. Writing a letter: old fashioned letter writing is an art that will never die.
5. Giving a lecture: this is a key example of the utility of verbal communication in an academic context.
6. Making announcements: those handy announcements over the tannoy at supermarkets or train stations are key examples of verbal communication.
7. Leaving a voice mail: sometimes, we can record our verbal communications for our friends, family and colleagues to pick up later.
Importance of verbal communication from the business point of view:
1) Talks a lot about the image of the company :
The first and foremost point in understanding the Importance of Verbal Communication is that it helps to build a positive image of the organization in the industry as a whole. The industry covers customers, vendors, investors, partners, government authorities, competitors, and other stakeholders of the firm with whom the management and staff have to deal on a day to day basis. Hence, it is very crucial to have clear and transparent channels of verbal communication.
2) The flow of thoughts and ideas :
Having a clear and transparent verbal communication with the high confidence levels during the team meeting or during an offsite with the managing director of your company or with your peers and contemporaries elevates the flow of thoughts and ideas. Right from the flow of novel ideas, breakthrough concepts, innovative ways of promotions, and new marketing channels; a lot is explored by realizing the Importance of Verbal Communication.
3) Ensures job satisfaction :
When we talk about the standpoint of a relationship between an employer and the employee, having a clear communication between the above mentioned two parties elevates the satisfaction and confidence level of the employee. The employer has to make his employee understand his merits and demerits at work so that he can amp up his game and iron out his flaws and work on the issues if any. It also increases the confidence levels resulting in the boost of productivity at work.
4) Awards and Acclamations :
In continuation to the above-mentioned point and talking about the Importance of Verbal Communication from the perspective of an employee at the firm, it is one of the mandate work ethics that he has to embrace and follow to the core. As it will result in the increased levels of productivity at work, winning the trust and faith of the management, and grabbing the eyeballs of the team members.
And this results in getting promoted year after year, salary hikes, and winning all the awards and accolades for the best performance at the workplace as one thing leads to another.
5) Breaks cultural differences :
Realizing the Importance of Verbal Communication is quite very imperative for multinational companies or businesses dealing with international investors and stakeholders. A clear communication barrier between the two parties from the diverse religions and cultures can have adverse effects on one’s emotional sentiments and work as a deal-breaker.
Nowadays, there are quite many apps that have been solving language barriers between the two individuals elevating the fruitful communication and productivity levels at work.
6) Saves time :
When a team member beats around the bush and is not clear with his communication whilst working on a project that has stringent deadline can result in wastage of time, energy, and efforts. In such situations when the time is less and work is more, each and every team member has to ensure that the communication is authentic, clear, and to the point to make a win-win situation for one and all.
7) Mark of Confidence :
When a person is crystal clear and confident the way he communicates with someone verbally and non-verbally, it showcases his mark of confidence. And this quality and ethics make him embark on the journey of success, glory, and fame at each and every endeavor of personal and professional life.
8) Helps to persuade :
When you have strong verbal communication skills, you automatically gain to power to persuade or influence someone at your workplace as well as in your personal life. It is also regarded as a great marketing technique and is a must to be possessed by the ones who in the stream of sales.
9) Positive Environment :
If each and every team member duly understands the Importance of Verbal Communication as a part of his duty can have a huge impact on the overall environment. There are always big or small glitches and hitches between the team members at work or even between inter departments, but a clear verbal communication has an innate power to solve even the biggest of the issue with ease. It also helps to build strong and fruitful relationships with your workmates even in your personal life.
10) Expands your horizons :
When you follow the rules and Importance of Verbal Communication, you are not confined to one job role and responsibility or a single industry domain. For example, if you are able to sell a real estate apartment in an effective manner, you can also sell luxury watches through your efficient verbal communication skills. Always make a note that it is your interpersonal skills and passion to excel that make you go places and attain the pinnacle of success and glory.
With the above discussion of understanding the Importance of Verbal Communication that is clear, crisp, and transparent in nature and the overall approach it can be concluded that it makes a person successful in professional as well as personal life. You are living under a rock if you think that this trait is a must for sales and marketing professionals. In fact, it is ethical and fundamental that everyone has to embrace with the open arms.
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